That Great Gretsch Sound!
"That Great Gretsch Sound" developed by four generations of the Gretsch family is 125 years better--where better is possible. In celebration of the Gretsch family and the artists who helped make "That Great Gretsch Sound" possible, the great Gretsch drum and guitar classics are back.
"That Great Gretsch Sound" is the anthem that began when Friedrich Gretsch, an immigrant from Mannheim, Germany, founded a small shop in Brooklyn, N.Y. in 1883. Before dying unexpectedly in 1895, Friedrich Gretsch created a dynasty that would last to this day and beyond.
He passed away while on a trip to his homeland, leaving the company to the enterprising mind of his fifteen-year-old son, Fred Gretsch, who was still in knickers at the time. Energetic as he was enterprising, Fred Gretsch, Sr. built the business on a reputation for precision and quality. Two decades after assuming direction as "the boy in knickers," he moved the operation to a mammoth ten-story building at 60 Broadway in Brooklyn. From the Brooklyn-based headquarters he responded to the growing demand for more specialized instruments.
In 1935 Duke Kramer joined the company. Kramer provided valued counsel to the company for 70 years as the "string" that tied the generations together. He recalled, "that distinctive sound was our product--the sound that energized the market for decades."
Fred Gretsch, Sr. retired from the company in 1942, his attire now the pressed suits of a successful businessman. Gretsch's sons Fred, Jr. and William "Bill"--both of whom had been active in the business since 1927--were well prepared to assume leadership.
Fred Gretsch, Jr. managed the operations briefly before leaving the company to serve with distinction as a commander in the Navy. Bill Gretsch stayed to run the family business. Duke Kramer recalls that "Bill was a man with a subtle talent for inspiring people to do their best and a genius when it came to constructive counsel. His sense of humor was irresistible. When he passed away in 1948, a legion of individuals felt they lost their best friend."
Command was again passed to Fred Gretsch, Jr. and the Navy veteran led the company into a new age of prosperity. It was the explosion of the rock 'n' roll music ushered in by Elvis Presley and continued by The Beatles, The Rolling Stones and many other artists of the day. The company's popularity grew with the explosion of rockabilly and rock 'n' roll in the 1950s and 60s, attracting famous endorsees like George Harrison, Bo Diddley, Chet Atkins and Charlie Watts.
In 1967 the Gretsch Company was sold to Baldwin, a music industry giant. But without the family dedication that had driven the business for so many years, the company began to falter.
As a testament to his passion for the family business, the company's current president, Fred W. Gretsch, vowed to one day regain control. In 1985, he made good on his promise and bought The Gretsch Company back from Baldwin. He moved operations to Savannah, Ga., where the revitalized company began to offer new, vintage-styled Gretsch guitars and classic Gretsch drums. The new products were immediately successful and The Gretsch Company once again became a leading force in the musical instrument industry.
Today, Gretsch drums and guitars are the preferred instruments of many studio musicians and recording artists looking for unique tonal quality and hand-made craftsmanship. We invite you to join us in celebrating five generations of family and musical history as we look forward to another 125 years of "That Great Gretsch Sound!"
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